buy custom Marketing Communication of Bulldog Brand essay

buy custom Marketing Communication of Bulldog Brand essay Introduction Advertising and other forms of communication tools in the marketing plan play different roles and are in their own ways effective in pursuing and attracting customers but one common purpose they fulfill is to build and increase brand equity and effectively position the brand among the consumers. Reflecting upon the customer based equity model, one comes to find that the marketing communications have a big role to play in building up brand equity through brand awareness; points of parity and point of differentiation for the consumers for the brand; giving out positive memory associations with the brand for the consumers and building a stronger relationship of the consumers with the brand with connections and resonance with the brand that is unique in nature (Biel,2000). Along with establishing the desired positioning and knowledge association with the brand, marketing communication programs can provide incentives eliciting the distinctive customer response that paves way for brand equ ity. ForBulldog, a well-crafted marketing communications can do wonders for building a strong brand image, position and equity among its target customers: the men. But the challenge is to incorporate the right communication methods in the communication mix to make the overall marketing communication plan effective. The company may have to move ahead of the traditional Television advertising and look ahead for new forms of mediums that can prove faster communication and attraction of the audience. Therefore, for the selection of the tools to use in the plan are based on a selection criteria and each assessed using the importance of SOSTAC model. The flexibility of marketing communications comes in part from the number of different ways that can contribute to building the brand equity of Bulldog. At the same time, brand equity would help marketers determine how to design and implement different marketing communication options. The paper will discuss the role that marketing communicati ons can play for building the brand equity and brand image of Bulldog Brand, the importance of the SOSTAC model for the various elementsin the communication mix of the marketing plan,whether the emotional connection as proposed is effective in contrast with the rational association that the brand has been previously building and finally how relevant the Whartons article about the future of advertising is for the marketing of Bulldog Brand. Marketing Communications Theory and Models Marketing communications refer to the tools and methods employed to inform, convince and attract consumers about the benefits that the company has to offer to the consumers in the form of products or services (Bowesox,1992). Marketing communications speak for the brand delivering the message that the brand entails through its performance, which once communicated to the consumer effectively brings them on the purchase decision and further to build strong profitable relationships (Kotler andKeller, 2005). Marketing communications perform a major role in the overall marketing of the brand and offer a direct communication channel with the consumers. Through marketing communications consumers get to know about the product, what it does and how it can help them solve a problem as well as where to obtain it. Also, marketing communications deliver information about the company and creates goodwill for it in doing so (Kotler and Amstrong, 1999). Companies also use marketing communications to establish connections and associations with places, people and celebrities, events, experiences and emotions (Norgan, 1994). In order to produce an effective marketing communications mix, it is essential to first identify the target audience, followed by determining the communications objectives which can be related brand awareness, brand attitude, brand purchase intention, or category need. Then after these two steps we develop the communications with either informational appeals that elaborate on theproducts performance or transformation appeals that elaborate the non-product related benefits (Bowesox, 1992). Being introduced in a time of stiff competition and changing marketing scenario, Bulldog is to incorporate the concept of Integrated Marketing Communications in its marketing plan. Integrated Marketing Communications (IMC) is an evolved concept of marketing communications which takes into account the holistic importance of marketing communications, and not considers the communications plan as a separate function. It makes use of the added advantage of building up a plan that has integration with all communications (Kotlerand Keller, 2005). Building up a marketing communications has its own challenges. Skillfully designed and implemented marketing communications programs require careful planning and a create knack. Some useful tools may provide Bulldog some perspective. A number of different models have been put forth over the years to put forth over the years to explain communications and the steps in the persuasion process. Bulldogs marketing communications have to be infused with the consideration of the following steps: (1) exposure, where a person must seeor listen to the message; (2)attention,where a person must take notice of the message being communicated; (3)comprehension,where a person must understand the message being delivered; (4) yielding where aperson must react just as expected by the marketers; (5) intentions,where a person must intend to respond in the expected behavior tha the communication was planned for; and (6) behaviour,where a person must actually act in theexpected behavior directed by the communication. Each of these steps has to occur for a consumer to be persuaded. Ifthere is a shortfall orfailure in any step along the way, then successful communication will not result for Bulldog brand. From an advertising standpoint, the ideal ad campaign for Bulldog would ensure that: (1) the male target audience is exposed to the right message at the right place and at the right time; (2) the creative strategy for the advertising causes the consumer to notice and attend to the ad but does not distract from the intended message that the brand is a male brand with the persona of loyalty and masculinity; (3) the ad properly reflects the consumers level of understanding about Bulldog; (4) the ad correctly positions Bulldog in terms of desirable and deliverable points of difference and points of parity; (5) the ad motivates consumers to consider purchase of Bulldog; and (6) the ad creates strng brand associations to all of these stored communications effects so that they can have an effect when con sumers are considering making a purchase (Percey, 2008). Now, the discussion rolls towards the amounts and kinds of marketing communications necessary to gain the customers. Economic theory suggests placing pounds into a marketing communication budget and across communication options according to marginal revenue and cost. For example, the communication mix would be optimally distributed when the last dollar spent on each communication option generated the same return. Because such information may be difficult to obtain, however, other models of budget allocation emphasize more observable factors such as stage of brand life cycle, objectives, and budget of the firm, product characteristics, size of budget, and media strategy of competitors. These factors are typically contrasted with the different characteristics of the media. Marketing Communications Tools for Bulldog Brand The marketingcommunications plan comprises thefollowing modes of communication. Advertising Advertising is a paid medium whereby presentation and promotion of messages and ideas of goods and services can take place with financial investment from the companies. Television It is a powerful medium of advertising which allows for sight, sound and motion to reach to the audience on a broad level.All UK households have televisions, and the amount of time that television sets are on each day, on average, is a staggering seven hours. The wide reach of TV advertising translates to low cost per exposure. From a brand equity perspective, TV advertising has two particularly important strengths. First, it effectively and vividly demonstrates product attributes andpersuasively explains their corresponding consumer benefits. Second, TV advertising can be a compelling means for dramatically portraying user, imagery, persona of the brand, and otherbrand intangibles. For this reason, TV remains to be an effective medium for Bulldog (Mandese, 1999). In designing and evaluating an ad campaign, marketers for Bulldog would have to distinguish the message strategy or positioning of the ad from its creative strategy. Designing effective advertising campaigns is both an art and a science: the artistic aspects relate to the creative strategy and the brand claim information the ad contains. Thus, the two main concerns in devising an advertising strategy are as follows: (1) defining the proper positioning to maximize brand equity; and (2) identifying the best creative strategy to communicate or convey the desired positioning (Edell, 1990). Wharton presents highly relevant ideas that Bulldog can use and incorporate in its marketing communication plans. But there are certain additional evolutions in the advertising scenario that also need to be considered. The media environment has changed dramatically in recent years. Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip on consumers. After the dot-com crash and subsequent hangover in the early 2000s, marketers returned to the web with vengeance, pouring $18 billion into internet advertising in 2005. Although web advertising jumped 20percent during this time, spending for TV ads remained a lot (Smith, 2008). The prognosis for TV advertising going forward is not necessarily good. With more cable companies building TiVo like digital video recorders (DVRs) into their digitals in the set boxes, household penetration of DVR in the UK was expected to jump to 33percent by 2008. One survey found that almost three-quarters of users of DVRs frequently or always skip over ads when watching recorded programs. Increased fragmentation from the proliferation of satellite and cable channels is only exacerbated the problem. Although media rates have continued to climb, viewership and readership for some key demographics such as teenagers continue to slide. The results of Forrester research survey of online 12-17 year olds revealed that 94% owned a game console of some kind, two thirds considered themselves to be active gamers, and more than 50% of males said they would rather play video games than watch TV (Wilson, 1998). Paid search services from Yahoo! And Google have exploded to become a $3 billion industry. Consumers are actively creating and sharing content online as consumer communities and blogs have been created on virtually all topics. Seventy two present of teens exchange instant messages (IMs) each day and 64 million UK residents use some type of IM application. Cell phones are becoming a critical devise for far more than phone conversations. Wharton also gives due credit to social networking websites in their captivation of a mass audience. For Bulldog this presents a rather effective medium to reach out to interactive males who search for brands online to associate with their personalities (Keller, 2002). This changing media landscape has forced marketers to revaluate how they should communicate with consumers. Bulldog has to do the same. However in the new computer era, the future of television and traditional mass marketing advertising is uncertain. In 2004, Procter and Gamble CMO Jim Stengel gave a sobering report to the advertising industry. Stengle pointed out that although new media were now abundant, marketers and agencies were not using or measuring them sufficiently. He noted how 90% of PGs global ad spending was on TV in 1994, but one of its most successful brand launches in history, for Prislosec OTC in 2003, allocated only about one-quarter of its spending to TV (Albeny, 2008). Other advertisers have stated they will eventually bypass ad agencies via interactive shopping channels, CD Rom catalogues, multimedia kiosks, and online services. Nevertheless, at least for some, the power of TV ads remains. As one advertising executive put it, Nothing competes with prime time television when it comes to communicating with a mass audience. Other mediums cant entertain and inform in the same captivating way (Lodish, 1999). Radio is a persuasive medium: 96% of all British 12 years and older listen to the radio daily and on average over 20 hours a week. Perhaps the main advantage to radio flexibility stations are highly targeted, ads are relatively inexpensive to produce, place, and short closings allow for quick responses. Radio may be effective for Bulldog, but cannot be used as a the major medium. Print media offer a stark contrast to broadcast media. Most important because they are self-placed, magazines and newspapers can provide detailed product information. At the same time, the static nature of the visual images in print media makes it difficult to provide dynamic presentations or demonstrations. Another disadvantage of print advertising is that it can be a fairly passive medium. Bulldog is already employing this medium which is quite effective to pursue further. Direct Response - In contrast to advertising in traditional broadcast and print media, which typically communicates to consumers in a non-specific and nondirective manner, direct response uses mail, telephone, internet, and various other forms of non-personal means to communicate with the consumers to generate favorable responses. Directresponse can take many forms and is not restricted to solicitations by mail, telephones, or even within traditional broadcast and print media, and can prove effective for Bulldog as it can communicate directly with its male audience, with features such as those relating to natural masculinity that the brand relates to. Websites the main advantages and disadvantages to marketing on the Web are the low cost, and the level of detail and degree of customization it offers. By capitalizing on its interactive nature marketers of Bulldog can construct Web sites that allow any consumer to choose the brand information relevant to his or her needs or desires. Interactive marketing can thus pave the way for solid relationship building. In creating creative online information sources for consumers at Bulldog website, marketers can deliver timely and reliable information. SalesPromotion Sales promotion is a mix of various monetary and non-monetary benefits that are offered on an short term basis to increase sales by encouraging consumers to purchase (Station,1994). Events and Experiences Sponsoring events is a very emerging promotional tool that has high potential for marketing success for the companies. These offer the companies to establish a direct contact with the consumers who attend the event. Companies finance various events that relate to the benefits that they offer to consumers through their brands, which in turn allows them to increase their brand recalls. Bulldog can utilize event sponsorships to build an effective brand image of masculinity where its mascot can be displayed (Crimmins,1993). Relevanceof SOSTAC The elements which are most crucial for Bulldog in the marketing communications plan in the SOSTAC model are: strategy, tactics and action. Strategy This has been already developed for the brand, which is targeted at males and positioned based on the natural ingredients it offers the males. This strategy is used as communication objectives for the marketing communications plan. The strategy includes the target market, segmentation, positioning and the targets to be achieved. The communication mix is entirely based on the strategy thus has high relevance in the communication plan as it gives direction to the entire plan (Norgan, 1994). Tactics The Tactics element of SOSTAC has the major role to play in the marketing communication plan for Bulldog as it defines the means and tools to bring to reality the strategy set forth earlier in the marketing plan (Kotler, 2005). Action Action defines how and when the plan is to be implemented by detailing numbers, dates and action plans. Without this the plan would be incomplete. Emotional Connections with Consumers Vs Rational Elements of the Brand It would be wrong to say that since the brand is for males it need not have any emotional association to be developed with the target market. The brand has its own brand persona, which is loyalty and the true means of masculinity which improves the natural male look. Thus, as well as communicating the rational elements of the brand it is essential that the brand communicates its brand persona and develops an emotional association with the target market. Emotional association allows a stronger brand loyalty and relationship to be developed with the customers. Males do have emotionality not similar to women of course but slightly different in transition. Males are seriously involved in the brands of cigarettes and technological gadgets such as mobile phones, laptops and various different types of software. Since Bulldog is a brand with personality it can easily develop emotional association with the customers. This can be effectively executed through advertising to infuse such associat ion into the minds of the audience. Conclusion ForBulldog, a well-crafted marketing communications can do wonders for building a strong brand image, position and equity among its target customers: the men. But the challenge is to incorporate the right communication methods in the communication mix to make the overall marketing communication plan effective. Marketing communications perform many functions for the consumers. Consumers can be told or shown how and why a product is used, by what kind of person, and where and when consumers can learn about who makes the product and what the company and brand stand for, and consumers can be given an incentive or reward for the trail, or usage. Building up a marketing communications has its own challenges. Skilfully designed and implemented marketing communications programs require careful planning and a create knack. Some useful tools may provide Bulldog some perspective. The major means of communication which the brand can use are advertising on the television, print, billboards and ra dio. Other than that online medium is a fast growing medium which the brand can also use to effectively communicates the message that the brand of Bulldog is to entail. It would be wrong to say that since the brand is for males it need not have any emotional association to be developed with the target market. The brand has its own brand persona, which is loyalty and the true means of masculinity which improves the natural male look. Thus, as well as communicating the rational elements of the brand it is essential that the brand communicates its brand persona and develops an emotional association with the target market. Buy custom Marketing Communication of Bulldog Brand essay

Learn how to get only As for your paper!

Learn how to get only As for your paper! How to End Failing Grades in Paper Writing Failing grades on papers in college is a GPA â€Å"killer.† When a major research paper can be fully one-third of a course grade, it is easy to understand that no one ever wants a â€Å"D† or â€Å"F† on one of them. And yet those grades are quite common, when students submit writing paper assignments that are just not up to the standards that college-level work demands. If you are the recipient of some of these kinds of grades, you know you have to something to fix the issues you have. But you can’t fix those issues unless you first identify them. So, here are common causes of poor writing grades, and if you can identify yours, you’ve made the first step toward grade recovery. Course overload: Some students are just too ambitious and enroll in either too many courses or in too many really challenging courses. And many students have part-time jobs that they must keep due to their financial situations. Take a long hard look at the courses you are currently in. If it is early in the semester, you might want to consider dropping ones in which you are struggling and picking up a â€Å"fluff† course to keep your credit load the same. This will naturally give you more time to spend on the essay and paper writing for the remaining courses. Time Management/Procrastination: If you are not organizing your time efficiently, you will always end up trying to get those essays and papers completed at the last minute. This is a â€Å"death knell,† because you will never do a good job when rushed. And if you are the type of person who is continually putting things off and choosing social time instead, you will always have your â€Å"back up against the wall† when you finally do have to get a paper in. Students who get consistently good grades on writing assignments schedule time for them in advance and stick to a schedule of daily assignments, time for work on longer-term essays and papers, down-time to just chill, job, and other co-curricular and social activities. If you manage yourself well, you will have time for all of these things. Lack of Motivation: If you are forced to take a course in which you have no interest, do not feel alone. Every college student faces this issue, and it is really hard to get motivated to write an essay or a paper on a topic you really dis-like. There is no cure for this, but you will have to force yourself to put together a credible piece of writing anyway. One thing you can do is get online and read sample essays and/or papers on the topic, and these will give you some good ideas for development and perhaps some current resource materials that you can use. A word of caution: all of your professors have plagairism-detection software at their disposal, and, in fact, a number of colleges now require that a student submit a TurnItIn report with their essays and papers. Don’t try to â€Å"game the system!† Organizing Information/Data from Several Sources: Writing a paper that will earn a good grade means that information and data is presented in an organized fashion. When several sources are used, synthesizing that content can be a challenge, especially when you have to be very careful about the specific source of each piece. If you struggle with combining the results of research into logical sub-topics, you need an organizing system. In high school, you probably used note cards, and that works for many students. If it doesn’t work for you, try listing each sub-topic at the top of a page and then enter information that pertains to that sub-topic (with the source and page number of course) all on two or three pages. You can then print those page out, lay them before you, and have a complete picture of the information you have on a sub-topic. Combining similar pieces of data from different sources is then an easy task. English writing skills: If you do not have proficient composition skills, you probably already know it. Even though a paper may be for a history class, lack of good writing automatically lowers a grade. Professors are, after all, human, and they get frustrated when they have to read anything that is poorly written – they cannot focus on your content, no matter how good it is. You must get help if this is your issue, and here are your options: First, commit to remediating your skills through an online course or a tutor. This will take time but eventually pays off. Make use of the writing lab on your campus – it’s free, and there are good writers there to help you. Write your rough draft and have a friend who is a good writer review and edit it for you. Get a writing style app that will find your major errors and give you solution suggestions. Contact a custom paper writing company and get original custom writing of your essays and papers. The additional â€Å"plus† of this option is that you can study the pieces as you work to improve your own skills.

Attributes Determining Lynettes Success in the Business Case Study - 2

Attributes Determining Lynettes Success in the Business - Case Study Example As a positivist, Lynette saw opportunities where previous managers found obstacles. In addition, the entrepreneur was able to free her mind from any disappointment in order to achieve the dream of profitable and expanded business. Patience: Lynette purchased the business with one clear mind of turning it around. It is evident from the case study that she assumed the role of a salesperson and spend a considerable amount of time trying to convince clients to renew their membership while at the same time registering new entrants by mainly focusing on corporate clients. Persistence: Certainly, the future holds the unknown and when Lynette purchased a loss-making business, she never got discouraged. Even with the numerous challenges that the entrepreneur had to come across, her persistence and sense of focus played a key role in meeting the dream of transforming the business back to profitability. Merger: The entrepreneur was operating in this line of business and this means she had some other businesses of similar nature. Bearing in mind the poor performance of this business, I would have considered merging it with other profitable businesses and change its name completely. This would have totally replaced the current business with one of the best performing businesses in the market hence attracting many clients. Offering discounts: I would introduce discount packages for both new entrants and clients renewing their registrations. This would not only act as a motivation to both groups but also indirectly boost new registrations through referrals and take advantage of reduced subscription fees. According to the case study, Lynette claims to have carried out homework before signing the ownership contract. Basically, not all entrepreneurs would consider purchasing a loss-making entity that is on verge of  collapsing. In this sense, by Lynette said to have done homework means that she had conducted research on this business. Such research must have revolved around this particular business to understand what was ailing it.

Total Environments, Health, and Safety Management in Nestle Essay

Total Environments, Health, and Safety Management in Nestle - Essay Example Employees are important part of any firm, whether big or small. Their behavior, attitude and personal hygiene plays a significant role in making the organization’s environment clean and healthy.Nestle considers the knowledge and attitude of its employees about health and safety and always come up with certain program which enhance the knowledge of its employees. The personal hygiene of the employees is the top most thing because a person can make the surroundings clean if only he or she is clean.Considering major element, it also includes the standards in every aspect. Nestle takes it as an important task which comprises each and every input, whether policies or plans, from process to progress. The best way to implement the above elements for healthy and safe environment is continuous monitoring and Nestle is doing the job quite impressively. Nestle plans such workshops which helps the employees in the identification of the hazards and related risk assessment. It includes the recognition of the health and safety hazards, its listing and risk rating of each hazard and the counter act for it. It also includes decision making and steps that may be necessary to reduce, minimize or control the risks.Nestle is organizing events like â€Å"Safety Awareness Week† in its factories with devotion, commitment and understanding to endorse safe working conditions of its employees, visitors and contractors. Not only this days like Environment Day and Earth Day is also observed at Nestle worldwide.... the knowledge and attitude of its employees about health and safety and always come up with certain program which enhance the knowledge of its employees. The personal hygiene of the employees is the top most thing because a person can make the surroundings clean if only he or she is clean. Considering major element, it also includes the standards in every aspect. Nestle takes it as an important task which comprises each and every input, whether policies or plans, from process to progress. The best way to implement the above elements for healthy and safe environment is continuous monitoring and Nestle is doing the job quite impressively. Nestle plans such workshops which helps the employees in the identification of the hazards and related risk assessment. It includes the recognition of the health and safety hazards, its listing and risk rating of each hazard and the counter act for it. It also includes decision making and steps that may be necessary to reduce, minimize or control the risks. Nestle is organizing events like â€Å"Safety Awareness Week† in its factories with devotion, commitment and understanding to endorse safe working conditions of its employees, visitors and contractors. Not only this days like Environment Day and Earth Day is also observed at Nestle worldwide. Efforts like this and many others have been done in Nestle so that a healthy and safe environment is created in the factories and offices round the globe. Following the above steps, any organization can bring the higher standards in their product and can built trust among its costumers. By making a safe and healthy environment we can move towards a prosperous world and also towards greener tomorrow. Safety Visions, goals and Objectives Nestle is one the leading multinational companies. Being the

Corporate Social Responsibility for Competitive Advantage

Corporate Social Responsibility for Competitive Advantage Introduction The famous Nobel Prize winning economist Milton Friedman who once said that there is one and only one social responsibility of business to use its resources and engage in activities designed to increase its profits (Friedman 1970). Friedman outlines views which are characterized in two perspectives with regards to social responsibility, on one hand we are aware that attaining profits is one of the primary objectives but it doesnt mean that the managers should be focusing only on profits when making business decisions. There are other factors as well, with can be explored around different perspectives related to social responsibility, however focusing on a businesss application of Social responsibility to make decisions and benefiting society (Spector, 2008). Regardless of whether businesses pose any responsibility to partake in social matters is an ever-growing part of the commercial and industrial world, not too long ago businesses were expected to avoid any harm being done, however recently its almost frowned upon if a corporation does not engage in corporate social responsibility (CSR) at all. Qualitative Analysis Forbes published a blog and the writer carried out a survey about consumer behavior, attitudes and awareness about cause marketing, consumer and employee perspectives on CSR issues. The results were that 65% strongly considered leaving their jobs if harm is caused to the environment by the company and a staggering 90% of the consumers said improving society should go hand in hand with achieving company business goal (Epstein-Reeves, 2010). 30,000 consumers were interviewed on Corporate Social Responsibility conducted by Neilson Global this survey ranged across 60 countries with the purpose to understand how invested consumers are with regards to sustainable practices in their daily purchases. It also covered which segments are ecologically and socially supportive in the responsibility efforts made. 50%+ respondents claimed they purchased at a minimum one service or product within the span of six months from a company that is socially responsible. Out of every 10 respondents, four said they have made socially and ethical purchases, these respondents were from North America and Europe (Nielson, 2014) Per Net impacts what workers want report, from the sample size, 45% of the staff agreed to have 15% reduction in pay that has a positive environmental or social effect. A further 51% of employees claim that helping make a better world working towards contribution to society are fundamental to the working society (Heldrich et al. 2012). Criticism however of business extends much further in that much more is expected of corporations today, with realization of ineffective government solutions on a social responsibility platform, for this and other reasons, in developed countries at least. Private sectors organizations are baring the burden of this responsibility to solve these social problems, let alone the directly responsible cases and matters it must rectify ie. Pollution, health and safety of products produced (smith, 2013) Discussion It is clear that with increased public and media pressure CSR is a matter of competitive advantage. From a Moral stand point, the argument is that with all the money businesses have as well as the power they possess to make societal changes, and are now obligated to do so, which seems to be the view of supporters of CSR which is similar to Crowther et all (2008) when he explained in his book that its the obligation of the firm to consider and include the society within its decision making and business operations. However, some argue that large companies have the only responsibility to maximize profits and have no grounds in socially moral matters otherwise, this may seem like a heartless view, whereas the supporters of CSR argue that charitable initiatives tend to shift the focus away from organizations harmful and unethical practices (Tran, 2015) The issue is then how does a business engage in actions that benefit everyone, this is a very difficult task however business managers must be able to balance these competing interests. Shareholders are those individuals to invest their money in the company in exchange for a percentage of ownership and typically voting rights, this makes shareholders the actual owners of the company and shareholders dont necessarily have the time or expertise to make a big decisions they elect the board of directors corporate officers to manage the day-to-day operations and send shareholders who again are the owners to make the decisions is the responsibility of the corporate officers to make decisions that are in the best interests of the shareholders and what is more important to shareholders profit so it is the responsibility of the corporate executive to make as much money as possible while of course operating within the rules of the game which refers to establish laws now engaging in what is termed social responsibility is in direct conflict with the shareholder model because it diverse resources in energy is away from profit maximising behaviours Take for instance giving to a charitable organization Freeman isnt arguing against donating to a local church but he is arguing that a business is not the appropriate vehicle to do it. for one finding cars that all of its shareholders agree with would be nothing short of a miracle and secondly by spending energies and resources on social responsibility the businesses giving up those alternatives that it may have otherwise engaged those alternatives may produce more of a benefit for the business. Instead Freeman believed that this is a super super profit maximization is actually making as much money for shareholders as possible and with that extra cash shareholders to donate to whatever organization they wish Freemans views of course represent just one of the two perspectives related to social responsibility the second perspective is known as the stakeholder model and maintains that businesses have a responsibility to not only see profits but also satisfy the interests of multiple sta keholders these stakeholders represent individuals or groups that have an interest in the actions and behavior of the business The conceptual thinking behind the stakeholder model is that for an organization to operate effectively the business managers need to continuously maintain a positive relationship and understanding with the environment and the society within which it operates. Failure to manage and maintain this will effectively cause harm to the reputation of the business in turn hinder their ability to operate. Since all stakeholder have different types of influence on organizations, they are then separated in to primary stakeholders and secondary stakeholders. Primary stakeholders represent those individuals or groups to have a greater influence on the organization they include businesses, customers, employees, suppliers government agencies and the local community (Henriques et al. 1999). These groups are very importance because the business depends of them for long term existence and survival. Consider the impact on the business if suddenly customers seize to buy and products or even the withdrawal of investors. The stakeholder model business managers top priority should be satisfying the various interests of these groups. Common secondary stakeholders like the media maybe not critical in the role played in CSR, however secondary stakeholders do pose strong publish perceptions which can influence the business (Henriques et al. 1999). Case Study 1 British Petroleum The stakeholder group do not carryout business on a regular basis with the company but the information that they communicate impacts the perception of the public drastically. For example, the lengths British Petroleum has taken to repair is damaged image in the light of the Deepwater Horizon oil spill (Spence, 2011). The shareholder and stakeholder models above clarifies the if the objective if profitability, does it make it wrong to proceed with decisions with the profitability objective in mind although one can confidently argue the case that boosting profits by cutting cost didnt benefit BP in the long term. Therefore, conducting oneself as socially responsible is less about being socially responsible and being more profitable in an unadulterated socialistic way as Freidman suggests. On the other hand, Shell does portray and provide good examples of CSR by promoting openness. Shell makes it clear that it is keen to commit to transparency when debating with stakeholders. Tell Shell is a discussion blog or forum which tackles issues and matters relating to Shell on a global scale. The posts are criticizing Shell and at the same time supporting Shell, and regular responses from Shell (Shell, 2017). Once the correct personnel are in place, the identification of which stakeholder representatives should be engaged with, specific types of engagements should be determined and a measurement of social performance. A detailed understanding of the companies current corporate social performance is vital when constructing a plausible CSR strategy with clear objectives and goal (Shell, 2017) Case Study 2 Kraft Heinz Kraft Heinz Co suffered a blow from the media in 2009/10 because of Cadburys hostile acquisition. Even though the unions of Cadbury opposed and fought the case in the anticipation that there will be major job cuts. Following the take-over, many top potions employees and executives quit and as much as 30% of the Cadbury staff were privy to leadership posts (Moeller, 2012). As the acquisition ended, over four hundred job had been made redundant despite the promise of Kraft to retain employees (Stiener 2017), this was seen to be a horrible PR let alone a worst case of CSR for Kraft since Kraft now has been negatively portrayed socially. The rising government and public pressure regarding the manner in which companies operate and the total effect it has on the environment is increasing. Kraft as well as many other snack food companies are under pressure with their role in buying palm oil which has direct and considerable links to deforestation (Allen, 2015). Kraft as all multinationals has strict regulations when in operation, these rules are constantly changing with the evolvement of new contaminants globally, but was forced to recall 11 types of chocolate in Chine when it was reported that 50,000 babies become sick and 4 died by contaminated milk by a chemical product (Rigby, 2011) Kraft invests largely in improving its technology to minimize their Co2 emission and protect the environment and reduce global warming. They have incorporated policies to increase the use of rail and low emission modes of transport instead of using trucks (Kraft, 2010) Key Drivers To get and understanding to what the key drivers are, then answering questions of intent is the first item to uncover. An examination of processes and practices is not the only method when studying CSR, but also in depth discussions of communication strategies within CSR. In which way do social and organizational factors cultivate and shape the beliefs and norms that drive organizations to engage in socially responsible activities? A practical way to accomplish this would be to consult top management since they are normally the candidates that spear head CSR initiatives (Lee, 2010) Ethical Consumerism How aware are end users of the activities of the company they buy their product from? Front a B2B standpoint, are converter factories making conscious decisions about who they trade with? Responsible Investment This drives public /institutional investors as well as high net worth individuals to invest in ethically responsible companies. This is a big encouragement for companies to comply and produce CSR reports Shrinking Role of Government This is evident in the fact that due to the shrinking role of governments to solve the problems and issues within the society, its it becoming increasingly clear that organizations are taking on this role. Public Pressure/NGO We can establish that trade unions and NGOs do play a big role in pushing CSR initiatives, therefore due to the possible reputational consequences, firms are partly incorporating more inclusive CSR policies and initiatives. Conclusion Parameters for measuring a companys value or worth and competitiveness has evolved over time, especially since the time Friedman wrote his article in the 1960s. Hence with the ease of access and availability of external information, ie. Macro factors, yes parameters have changed. Therefore in the 60s, companies that took part in social initiatives were rarely publicized or even made known to the larger audience or media. Where as in this current day and age, even the slightest alteration in the CSR policy of the company or social activity is documented and either praise or frowned upon. To sum up, this is a view point Milton Friedman may have not anticipated at the time when analyzing and writing his report.

Introduction to Modernism in an Architectural Context

Introduction to ModernismModernism Architecture is a manner of architecture that emerged around the clip of the Second World War in many western states. The roots of Modernists can be traced back to a Russian designer by the name of Berthold Lubetkind ( 1901-1990 ) and his architecture pattern TECTON. Specifying Modernism, nevertheless, may look as an unlikely undertaking. This is because as a manner, it lacks clear boundaries and is by and large less coherent. Besides that, it besides incorporates a big assortment of gustatory sensations, design manners and esthesias. Due to this fact, many critics would reason that modernism is non a remarkable manner and many interior decorators say that they follow no â€Å"style† . A clear illustration of this is Frank Lloyd Wright. The celebrated designer objected to be placed in the same group as modernist. However, without him, modernist architecture would ne'er hold been the same.Features of modernismThe first and most obvious of mode rnism architecture’s features is that the design of the edifice is inspired by map. â€Å"Form follows Function† was said by Frank Lloyd Wright’s wise man, Louis Sullivan. Sullivan expressed that in his sentiment, functionalism was the riddance of decorations so the edifice could show its functionality and this functionality would order the signifier of the edifice. Besides that, Modernism architecture promoted simpleness in design or as the expression goes, â€Å"Less is more† . This phrase was coined by the German-american designer Ludwig Mies van der Rohe. As we can infer from the stating, modern architecture typically enjoys clutter-free designs and is missing of unneeded elements. Parameters of the design are determined early in the design stage and merely needed characteristics are included into the edifice. This causes the focal point to switch from the decor or inside informations of the edifice to the infinite itself. Buildings, particularly places, will be clean, functional, and simple. The following feature we notice when analyzing modernism architecture that instead than hiding the nature of their edifices, modernists prefer to expose the interior workings and the true nature of their designs. Alternatively of painting or covering up, the stuffs of the edifice is exposed and bare. Nothing is hidden or modified. This includes structural elements like columns and beams are shown. This gives birth to the impression of â€Å"Truth† in a place where all stuffs and elements are exposed. On that topic, Modernists besides prefer adult male made stuffs. For illustration, concrete, steel, and glass. Another thing that can be said about modernism is that interior decorators that pattern modernism love lines. This can be seen rather obviously in modern designs where one can easy happen strong, bold, additive elements every bit good as perpendicular and horizontal characteristics. When planing as infinite, modern designers will to the full use the columns, beams, Windowss, floors and etc. to farther heighten the creative activity of a additive infinite. It is rare to see curving, organic lines in modernism though non impossible. . Besides, as a mark of rejection of historic precedency, it is highly rare to see a modern house with a triangular or pitched roof. Modern designers prefer to force the envelope with horizontal, bold, level roofs. For illustration, edifices can hold multiple roof degrees at different highs. This provides the edifice with a alone silhouette and adds complexity/sophistication to the design. An mixture of lines, domed ceilings, overhangs and unusual additive elements are all arms in a modern architect’s armory to make a more alone statement. This leads to the rule that the edifice is more than merely a construction but an artistic and sculptural statement. â€Å"Architecture is frozen music† –Johann Wolfgang von Goethe. In add-on to the points above, another characteristic that we have in modernism architecture is the presence of an copiousness of natural visible radiation from Windowss. Modern places frequently feature floor to ceiling Windowss, window walls and skiding doors. Occasionally, clearstory Windowss are besides seen in modernist design. These are Windowss that are located high in the walls to let visible radiation to come in while continuing privateness Next, attending should be paid to the agreement of the interior walls of modernism edifices. Modern designers are post-and-beam designers. They prefer utilizing indirect division of infinites like sunken or raised countries as opposed to walls. Even in the state of affairs where walls are built, they are likely to be non-loading walls and function to merely split the infinites. Either that or they will be â€Å"pony† walls. These are walls that don’t make the ceiling therefore leting the suites to portion airing and visible radiation. Because of this, modern edifices tend to hold more unfastened programs when compared to programs from other manners. The concluding features that we shall analyze is the revamping of out-of-door infinites by modernists. Modernism blurs the boundary between interior and exterior infinites with big Windowss. Besides that, multiple suites can open onto a terrace or an atrium to widen square footage. Besides, modernists attempt to integrate the topography of the land into their designs ( Internet Explorer. Fallingwater ) . This is similar to Frank Lloyd Wright’s belief that a edifice should be â€Å"one with the land† and non merely applied on top of it.Celebrated designers in modernismIn this portion, we shall present a few of the more celebrated designers of the modernism manner and some of their plants.Frank lloyd WrightName: Frank Lloyd Wright Born: 08-06-1867 Location: Wisconsin, USA Education: University of Wisconsin-Madison, 1886 Frank Lloyd Wright ( bornFrank Lincoln Wright, June 8, 1867 – April 9, 1959 ) was an American designer, interior interior decorator, author, and pedagogue, who designed more than 1,000 constructions and completed 532. Wright believed in planing constructions that were in harmoniousness with humanity and its environment, a doctrine he calledorganic architecture. This doctrine was best exemplified by Fallingwater ( 1935 ) , which has been called â€Å" the best all-time work of American architecture † Selected Plants: Fallingwater, Pennsylvania, 1935 FallingwaterorKaufmann Residenceis a house designed by architectFrank Lloyd Wrightin 1935 in ruralsouthwestern Pennsylvania, 43 stat mis ( 69km ) sou'-east ofPittsburgh, Pennsylvania, United States. The place was built partially over a waterfall onBear Runin the Mill Run subdivision ofStewart Township, Fayette County, Pennsylvania, in theLaurel Highlandsof theAllegheny Mountains.paradoxical sleep koolhaasName: Remment Lucas â€Å"Rem† Koolhaas Born: 17-11-1944 Location: Rotterdam, Netherlands Education: Architecture Association London, 1972 Rem Koolhaas is a Dutch designer, architectural theoretician, urbanist and professor. Selected Plants: Netherlands Dance Theater, the Hague, 1988 The Netherlands dance Theater was completed in 1987 and was originally conceived in 1980. It is a Dutch Contemporary Dance Company. Nexus Housing, Fukuoka Japan, 1991 This undertaking is a sum of 24 houses in the kasha District of Fukuoka, each three narratives high. Each house has a private perpendicular courtyard that allow visible radiation and extra infinite.Im PeiName: Ieoh Ming Pei Born: 26-04-1917 Location: Canton, China Education: B. Arch. Massachusetts Institute of Technology ( MIT ) , 1940 M. Arch. Harvard Grad School of Design, 1946 I.M. Pei is known for utilizing big, abstract signifiers and crisp, geometric designs. His glass-clad constructions seem to spring from the high tech modernist motion. Pei is popularly known for planing theRock and Roll Hall of Famein Ohio. However, Pei is more concerned with map than theory. His plants frequently incorporate traditional Chinese symbols and edifice traditions. Selected Plants: The Herbert F. Johnson Museum of Art, Ithaca, New York, 1973 TheHerbert F. Johnson Museum of Art ( â€Å" The Johnson Museum † ) is anart museumlocated on the northwest corner of theArts Quad on the chief campus ofCornell University. The Johnson Museum has one of the finest aggregations of art in New York State and is recognized as one of the most of import university museums in the state. Dallas City Hall, Texas, 1977 Dallas City Hallis the place of Dallas municipal authorities, located at 1500 Marilla in theGovernment Districtofdowntown Dallas, Texas ( USA ) . The current edifice, the metropolis ‘s 5th metropolis hall, was completed in 1978 and replaced theDallas Municipal Building.mies van der roheName: Ludwig Mies van der Rohe Born: 27-03-1886 Location: Aachen, Germany Education: Worked in the office of Bruno Paul ( Berlin ) Worked 4 old ages in the studio of Peter Behrens Believing thatless is more, Mies van der Rohe designed rational, minimalist skyscrapers that set the criterion for modernist design. Selected Plants: Farnsworth House, Plano, Illinois, 1950 It is a one-room weekend retreat in a once-rural scene, located 55 stat mis ( 89km ) sou'-west ofChicago ‘s business district on a 60-acre ( 24ha ) estate site, bordering the Fox River, South of the metropolis ofPlano, Illinois.decisionBased on the points, presented in the study above, we can pull our ain decisions on the pros and cons of Modernists architecture and how it has affected history. The Modernism Architecture manner has risen and fallen but hasn’t wholly left our society. Even till this twenty-four hours, we can still see the influence of the modernist design on our modern-day architecture. To wrap up this study, we leave you with a quotation mark from William Morris to sum up what we have learned from Modernism. â€Å"Have nil in your house that you know non to be utile or believe to be beautiful.† Thank you.

Immigration And Nationality Act Of 1952 Essay - 1223 Words

Immigration Immigration to the United States has become a significant public and political debate, questions primarily surrounding inflow, roles in the labor market, admission policies, benefits, and costs. In 1952, Congress proposed and passed the Immigration and Nationality Act, also known as the McCarran-Walter Act, to revise the laws relating to immigration, naturalization, and nationality. The Immigration and Nationality Act of 1952, signed by President Truman, was initially drafted to exclude certain immigrant from coming to the United States post World War 2 and early Cold War. The Act did not only deny people based on country origin but also targeted by unlawful, immoral, diseased, politically radical, and gender. In contrast, it accepted those who were willing and able to assimilate into the U.S. lifestyle with ease economically, socially, and politically. One benefit was the creation of a system of preferences which served to help American consuls overseas prioritize visa applicant in countries with heavily oversubscribed quotas. Under the preference system, the beneficiaries were individuals with special skills or families already resident in the United States who received precedence. In addition, the act created a labor certification system designed to prevent new immigrants from becoming unwanted competition for American laborers. Furthermore, in 1965 the act w as revised and signed by President Johnson becoming the Hart-Cellar Act. The revisions establishedShow MoreRelatedImmigration Policies During Mexican Immigration Across The Border From The Mid 20th Century Into The 21st Century1627 Words   |  7 Pages To what extent have United States immigration policies contributed to the fluctuating trends in Mexican immigration across the border from the mid-20th century into the 21st century? 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